Here are New Top B2B Marketing Insights from Cumulate
Marketing Insights from Cumulate:
Data on B2B marketing practice and trends is readily available. Marketing Insights from several different reports can be more difficult to compile. Similar trends and data from several different reports is significant. This page will focus on insights gathered from recent data.
The disconnect between Buyers and Marketers on Top Content to influence Purchase Decisions:
In the recent LinkedIn study “Rethink B2B Buyer’s Journey” the study found that although top marketers prefer case studies for effective buyer content, buyers prefer product information and product demos to help them make purchase decisions.
This agrees with two other recent studies:
The Spiceworks Technology Manager Roundtable, tech managers said they prefer detailed product information, with screen shots to document the user experience.
Marketing Insights from Cumulate:
Data on B2B marketing practice and trends is readily available. Marketing Insights from several different reports can be more difficult to compile. Similar trends and data from several different reports is significant. This page will focus on insights gathered from recent data.
1. The disconnect between Buyers and Marketers on Top Content to influence Purchase Decisions:
In the recent LinkedIn study “Rethink B2B Buyer’s Journey” the study found that although top marketers prefer case studies for effective buyer content, buyers prefer product information and product demos to help them make purchase decisions.
This agrees with two other recent studies:
The Spiceworks IT pros sound off on content, tech managers said they prefer detailed product information, with screen shots to document the user experience.
Marketing Resources | Cumulate
