Entries by wpAdmCumulate

Swank B2B Event at Oppenheimer Funds

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Here is an example of a Swank B2B Event at Oppenheimer Funds I am always looking for examples of great B2B digital marketing and how it is planned. Oppenheimer Funds recently hosted a ‘Tech Talk’ that meshed digital and traditional event strategies in an branded approach. Social media, professional event management tools, high-value content, and […]

Sales Journey – Closing Millennials

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B2B millennial buyers want more interaction with vendors representatives at every point in the sales funnel, this according to a March 2015 study of Millennial B2B buying habits by IBM (IBM, 2015). They want their experiences to be seamless and they want their vendors to collaborate and provide expertise.  “Customers have come to expect these […]