Technology Marketing

Technology marketing is undergoing unprecedented change. Everything is changing including your products,markets and competition. The one thing that can remain constant is your brand promise. This is the most important and rewarding message you will develop. Cumulate can help communicate your vision and values along with the technology specs and thought leadership your buyers require.

Choosing the Right Buyer Conversations: With a marketing roadmap or campaign plan in place, we will select the best series of buyer conversations to achieve your goals. We have a process for identifying the right conversations and content based on the sales scenarios for each stage in the buying process such as reputation management, inbound sales enablement, education and consideration, sales completion and post-sale support.

Tools: We partner with Hubspot a marketing automation plaform that is compatible with Sales Force.

Continuous testing: Digital is dynamic. Changes to your campaign can be made on the fly. We will incorporate pre-launch testing and on-going testing to continuously meet the needs to your market.