B2B Analytics

“Web Analytics is the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers and potential customers have, which translates into your desired outcomes (online and offline).”

Avinash Kaushik

B2B Analytics are about measurement.

KPI’s are met when outcomes are achieved. Analytics track behaviors that lead to outcomes.
Analytics are measurements of behaviors. Your web visitors exhibit common behaviors when they are ready to make a purchase. Several behaviors, buying indicators, can define a desired outcome, a sales ready lead. You have already defined your Key Performance Indicators that create additional value. Certain outcomes have to happen to reach those KPI’s. We help you define outcomes that add up to achieving KPIs.  Cumulate defines a select few outcomes that lead to achieving KPIs. Cumulate will create a dashboard that tracks and measures your outcomes against KPI’s and keep them top of mind for all stakeholders. You see detail, trends and opportunities.

The top dashboard analytics that are mandatory for B2B marketers include:

Year over year comparison – to eliminate focus on spikes that are not long term

Traffic by Channel,  Period-over-Period – for proper channel attribution

Key Traffic Percentage Breakdown by Medium – to attribute proportionally

Period to period page performance

Performance of “not-provided” traffic