Planning B2B Social Media:

B2B social media marketing, like any other part of your marketing programs, must be SMART: strategic, measurable, achievable, repeatable and timely. It is more effective if integrated as a part of every campaign. A Marketing Profs article highlights an infographic by Circle S Studios that show 67% of buyers site “consistent and relevant communication provided by both sales and marketing organizations” is a key influence in choosing a solution provider”.

Doing B2B Social Media for Leads and Sales Right

Listening, engaging, creating great content and being consistent are four areas where Cumulate has the expertise and tools to get the job done right. We will create a plan and schedule to begin a successful campaign for you.

Management

Cumulate social is automated with your other activities not only because we can but also because in a Marketing Profs article. You will be set up on and trained on the tool.

Measurement:

Key metrics (KPIs) will be identified to track the social media performance against your goals. We will identify metrics that are of value and meaningful to different groups within your organization and create dashboards that make sense.